(1) What is your essential question, and what are your answers? What is your best answer and why?
EQ: What is the most effective way for a small business to create an online web presence to promote their business?
1st answer: Identify a target audience and determine which websites to use to market to that audience.
2nd answer: Update online content frequently.
3rd answer: Create a blog to establish a relationship with customers.
Best answer: My first answer, to identify a target audience and thus find social media platforms to use for marketing, is my best answer. I chose this because this answer creates the basis for my whole project. Marketing is based on communication, and so it's important to find the potential customers you want to reach, and figure out how you want to reach them.
1st answer: Identify a target audience and determine which websites to use to market to that audience.
2nd answer: Update online content frequently.
3rd answer: Create a blog to establish a relationship with customers.
Best answer: My first answer, to identify a target audience and thus find social media platforms to use for marketing, is my best answer. I chose this because this answer creates the basis for my whole project. Marketing is based on communication, and so it's important to find the potential customers you want to reach, and figure out how you want to reach them.
(2) What process did you take to arrive at this answer?
I actually came to this answer pretty early on in my research. After reading many basic business books, I gathered that finding a target audience and deciding how to market to them is pretty necessary. As I continued researching, I went more into the specifics of how exactly to build that online presence. I could have chosen one of those aspects for my best answer, but I know that none of that is going to be effective if you're not reaching the people who will actually care. It's like talking to a bunch of preschoolers about physics. No matter how great a physicist you are, they aren't really going to care, because they can't fully relate to or understand you. Thus, you need to find those people who will be able to understand and be on the same page as you/your business.
(3) What problems did you face? How did you resolve them?
I went back and forth many times, trying to figure out what my best answer should be. I thought that perhaps my first answer was too obvious to use. But then I realized that just because it's fairly basic, does not mean that it's not important. When it comes down to it, there are a few ideas that apply to all sorts of marketing, and I believe that the audience is a huge factor.
(4) What are the two most significant sources you used to answer your essential question and why?
My first source is a book called Engagement Marketing by Gail F. Goodman, because it introduced me to the whole idea of interacting with customers in a way that's fun and inviting. It reinforced the idea that communication is key is marketing, and really forms the basis for the consumer/producer relationship.
My second source is another book, Visual Marketing by Anita Campbell, because it focuses on different ways of reaching customers. Along with giving specific examples that go outside of the box, it also included a lot of basic tips on what people want from a business and how to deliver that to them.
My second source is another book, Visual Marketing by Anita Campbell, because it focuses on different ways of reaching customers. Along with giving specific examples that go outside of the box, it also included a lot of basic tips on what people want from a business and how to deliver that to them.
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