What is the most effective way for a small business to build an online web presence to promote their business?
Answer #3:
Small business owners should create a blog to promote their business.
3 supporting details:
- Incorporating "lifestyle blogging" into a small business's online presence makes everything more personal/relatable. If a business only talks business, customers will lose interest, and go elsewhere. People want to have fun while shopping, and if your business provides that enjoyment, you're one step ahead. A blog is a great way to engage and entertain potential customers.
- Blogs increase your credibility. They allow you to include a lot of information in one post (unlike Facebook, Twitter, or Instagram), so you can share your expertise and knowledge of your service/craft. For example, if someone is reading your blog on making candles, they will be more convinced that you are an expert candle maker, and therefore, will be more likely to buy your candles.
- The "blogosphere" makes it easy to connect/network with other businesses and customers. By having a blog, you can create a real community. When interacting with other bloggers, you can create business contacts and help promote each other by featuring each other on your blogs; it's give and take.
Research:
- The Handmade Marketplace by Kari Chapin
- Visual Marketing by David Langton
Conclusion:
Having a business blog is super helpful, because it creates a solid online presence and allows you to create a community for customers and like-minded businesses/bloggers.
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