Blog #16: Answer 2

1.  What is your EQ?
What is the most effective way for a small business to build an online web presence to promote their business?

2.  What is your first answer? (In complete thesis statement format)
Small business owners need to look at their target audience to determine what websites/social media platforms to use.

3.  What is your second answer? (In complete thesis statement format)
Small business owners need to update their online content frequently to engage customers.

4.  List three reasons your answer is true with a real-world application for each.

• The Internet is constantly being updated. Other businesses keep social media that is updated daily. To keep up, it's important to be consistent with online marketing.
• People will remember you and your business if they see you often. If you never post, it will be easier for a customer to forget about you.
• Posting often will increase your visibility. More people will become more familiar with your business and previous customers will be able to share you with friends and family.

5.  What printed source best supports your answer?
Engagement Marketing by Gail F. Goodman

6.  What other source supports your answer?
Mobile Influence by Chuck Martin
Interview 3

7.  Tie this together with a concluding thought.
In order to really create an online presence, it's a given that a business should update that presence as often as possible to keep people engaged.